Akyangm guide

Hire an SEO consultant, but try not to sell your soul to the devil.

Hiring an is a decision that can improve your business and save you time, but you can also risk damage to your site and reputation. Make sure you know the what to look for in search engine optimization as well as the damage that bad SEO consultants can do to your site and your business.

Don't Believe the Hype

If an SEO consultant guarantees #1 rank in a very short time, move on to another one. If they are guaranteeing great results like first page search in a few weeks, ask for details. Make sure they aren't going to get you there just by using Google AdWords and paying for the spot if their optimization isn't working. There is nothing wrong with Adwords itself, but anyone who is telling you they are going to get you to rank well in the search engines and then just takes out some Google ads is ripping you off. Paid ads are not search results. Supplementing good SEO with ads to bring in traffic until your site really is ranking well is an acceptable practice. Just make sure you know that is what you are paying for. Nobody can really guarantee search engine results but many search engine optimization companies do make impossible guarantees.

Also watch out for wild promises about Google Places, promises to submit your site to thousands of directories or any other "pie in the sky", impossible to prove claims. The old saying "if it sounds too good to be true, then it probably is not true" definitely fits. So does "you get what you pay for".

Ask Questions and Accept No Secrets

Find out exactly what you will be getting, and how they plan on achieving results.

Remember - this is your business and on the web, how you rank and how you get there can make or break your business. If you hire an SEO and they get backlinks to your site from disreputable or even illegal sites, it is YOUR reputation on the line. If they use "black hat" tactics or otherwise violate Google's rules, it is YOUR website that will get penalized or banned. Of course most SEO consultants are not going to tell you every little detail about their methods. That would be time consuming and probably overwhelming. If an SEO will not give you at least some general idea what they do and they claim it is their "secret", then they are probably not someone you should trust with your business.

Some things to ask potential SEO candidates:

Tell some success stories? Do you follow Google Webmaster Guidelines? How do you determine what keywords and phrases to target? Do you offer any other online marketing services? Do you have marketing experience or just keyword manipulation and backlink building? What kind of results do you expect to see, and in what timeframe? How do you measure your success? What's your experience in my industry? In my country/region/city? Localized marketing is very important. What SEO techniques do you use? Which are most important? How do you get backlinks? (Avoid paid link schemes like the plague) Will you tell me what you did and give detailed information about your recommendations?

Finding good, trustworthy SEO consultants can be difficult, but it is very important that you make an informed decision. Choose wisely and your SEO company can save you a lot of time and give you the results and great ROI your business needs to succeed.

Check back soon for similar tips on how to choose a web designer. After all, if your designer doesn't know SEO, you'll have a many more potential hazards to avoid in promoting your website.

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HTML website templates will save you a huge amount of time and frustration provided, of course, that they are of the right quality.

HTML or Hypertext Mark-up Language, to give it it's full title, is the code used by the internet to generate web pages. That's something of an over simplification but is all any of us needs to know in order to make money online. It follows therefore that a website template needs to be HTML orientated.

Armed with your , and I'll explain later where to get a hold of more than 300, you now need the following to create and upload your site to an unsuspecting world.

A good quality, free, HTML editor website creation software to you and me. The only one I use is Kompozer. An equally good ftp ( file transfer protocol ) program to transfer your newly created website from your computer to your hosting company that will put it onto the web. Filezilla is a great tool and yes, it's also free. Apart from the speed element, using templates should make your site look instantly more professional. None of us, especially at the beginning of our online careers, wants to spend a lot of money getting someone to design and create our site. In addition while it is not a good idea to become obsessed with the technical aspects of making money online it is an advantage to have a good working knowledge of how to put together web pages.

It is a little like taking your car into the auto repair shop and being told that you have carburetor problems and not having any idea what the mechanic is talking about. A little knowledge regarding how a carburetor works could save you a lot of money.

HTML website templates are, therefore, a good half way house between doing everything yourself and handing the whole project over to someone else to do it all for you.

To summarize, therefore, you have the free tools that I have recommended and all that is left is to find a free first class, click by click, guide on how to use the software and put up your site in a day and, of course, the templates themselves.

18 - The magic number?Search engine optimisation experts who have studied page rank vary in their calculations, but there is a magic number in the range of 18 - 20 that they come up with. What is this magic number?

Well, it is the number of themed links from a page ranked page that you need to get the same page rank on your site. So get 20 links from PR4 mortgage pages and your own mortgage site should also get a PR4, for example.

There are loads of "ifs" and "buts"! The page should have no more than 50 external links and should be closely themed. More external links increase the number, less decreases it.

Does this hold water?Does this work? Well, looking at the page rank calculation in a very basic way and you receive 85% of a share of the page rank of the pages that point to you. So if 1 PR4 page points at you and that only has your external link, then you get 85% of that PR4 (about PR3.4). If that page has 2 external links, then that share is halved.

Apply that to a link exchange directorySo look at the typical link directory page. Say 40 external links on the page would mean that on a PR4 page, the links value is worth 1/40th of 3.4. But most links directory pages are lucky to have even a PR1!

Looking at the maths again, if you accept 100 exchanges with links directories with page rank 1 pages and each has 40 outbound links, then you receive back 85% of 1/40th of a page rank of 1, 100 times. Work that out and it seems quite good - it would indicate a low Page Rank of 2.

Getting a Page Rank of 2Going back to the magic number 18, the same experts also state that about 105 links are need to get a page rank of 1 above the donating site. So 105 links from PR1 sites should give you a PR2 - agreeing with the formula calculation above

Surely double that number for a PR4? Well, actually no. The experts calculate that again the magic number goes up by a factor of around 5 to increase the ranking to the next stage, so around 500 - 600 good PR1 links give a PR3 and 2,000 to 3,000 PR1 links give a PR4.

What does a link exchange need?So, what does this mean for the average link builder? Well, trying to find a good number of links from directories is difficult enough, especially when the pages must be themed and must be at least PR1. When many link directory pages are less than PR1, the maths really gives us huge figures and makes frightening reading.

But, the result is that to get a decent page rank through link exchanges would require literally thousands of link swaps through highly themed sites with at least a page rank of 1 with no more than 40 external links per page. Difficult enough to find a couple that fit this description. But 3,000 of them?

I think not. That is why I just delete every link exchange request without looking at them.